Get to the 1st page of Google with Search Engine Optimization - SEO
SEM Brothers is a dedicated team specializing in SEO, or Search Engine Optimisation. Over the years, we've honed our Digital Marketing strategies to ensure that websites we work with climb to the top spots on Google. In addition to our SEO expertise, we're also committed to creating beautifully designed websites that resonate with users. The digital marketing world can sometimes seem complex with its industry-specific terminology, but we always aim to provide our clients with clear, understandable, and tangible outcomes.
If you're aiming to achieve a leading position on Google and want a reliable partner to guide you there, we're here to assist every step of the way!
Top 3 Google Search Results Receive 40-50% of All the Clicks Locally and another 30-40% is the GMB map listing
BOOST ORGANIC TRAFFIC WITH SIMPLE SEO STEPS
How do we rank you #1 locally ?
Many parts make up SEO, but they all combine to improve your online presence and Google rank.
01. SEO Audit
We begin by evaluating your website's present state. We'll examine its performance and identify opportunities for optimization. This might involve straightforward adjustments, such as refining metadata, or addressing more intricate issues like unresolved 404 errors. In these early steps, our collaboration with you is key, as we shape an SEO approach that aligns with your business objectives and the offerings you provide.
02. Keyword Research
We'll kick off our process by delving into keywords that align with your product or service. By understanding your target audience, we'll consider what they're likely to search for and their stage in the purchasing journey. As we choose keywords, we'll focus on their search frequency and how specific they are. This ensures that we don't just bring traffic to your site, but we attract the right kind of visitors who are genuinely interested in what you offer.
03. Competitor Research
We'll thoroughly investigate your recognized competitors and even discover some who might be ranking higher than you on Google without you realizing it! We'll employ our resources to see what's working best for your top competitors in rankings, allowing you to stay ahead of the curve and capitalize on any overlooked market niches or unique industry tactics. We'll also be vigilant for newcomers in the market who could become potential competitors.
04. The Actual SEO
Now, we dive into the hands-on phase of SEO, applying our expertise to boost your website's rank for your selected keywords and enhance organic search visits. Sometimes, minor tweaks to your site's quality content can kickstart the Search Engine Optimisation process. While these adjustments might appear subtle, when combined with other optimization strategies, they can greatly improve your website's performance and user experience. Want to know more about the various SEO approaches? Let's discuss further. How can we assist you?
05. Monitor Results & Analysis
A test is meaningless without its outcomes, which is why we emphasize tracking, measuring, and analyzing throughout every step of the SEO journey. We constantly evaluate what's effective, what requires more attention, and what we'll experiment with next through A/B testing. With tools like Google Analytics and other software, we keep an eye on the results, generate detailed reports, and track the growth in your organic traffic. These valuable insights enable us to fine-tune our approach, zeroing in on successful strategies, and you receive a clear picture of how our efforts are enhancing your website.
06. Tweak & Repeat
SEO is a dynamic field, evolving with every Google algorithm update, requiring us to adapt our strategies accordingly. While results might not be instantaneous, our continuous monitoring ensures we're poised to make necessary adjustments, test, or revisit steps as needed. We're always on the lookout for emerging trends and unexplored keyword opportunities. SEO isn't a one-time task; it's a continuous journey. With our collaborative efforts, the sky's the limit for your company's growth!
There are many different elements to the SEO process. Here are just a few
Content Is King
At SEM Brothers, every piece of content we produce is rooted in thorough research, ensuring it's relevant to the end user and optimized for SEO. It's often said, and rightly so: content is king. Without it, there's nothing for Google to evaluate or rank your site based on. We make certain our content adheres to the best practices from both a UX/UI standpoint and is also Search Engine Optimized.
Technical SEO
Technical SEO encompasses all the measures we take to enhance your website's performance, excluding direct modifications to on-page content. This can involve tasks such as making sure Google indexes your pertinent pages, enhancing user experience and accessibility, optimizing images, and boosting site speed. We also focuses on improving core web vitals and the overall speed of the site, from the front-end interface to the back-end files.
On-Page Optimization
On-page SEO is what most people think of when they hear "SEO". It's about making sure your content matches the keywords you're targeting and gives clear information for those search terms. We'll improve everything on the page, like the content, meta data, headers, images, URL, and both internal and external links. We'll also make sure images load quickly, links connect logically, and users find it easy to navigate your site.
Off-Page SEO
Off-page SEO focuses on actions outside of your website to broaden its reach across different audiences. This can involve bolstering your site's credibility with citations and backlinks, listing your business in pertinent directories, and preventing detrimental or spammy websites from linking to yours - all these factors influence Google's trust in your business.
Local SEO and GMB
We offer expertise in local SEO. This strategy capitalizes on mobile location data and the rising trend of 'near me' searches, fine-tuned for particular keywords or services. It's ideal for businesses headquartered in one location aiming to reach another, those with multiple branches, or those serving within a defined area. We'll also refine your Google My Business profile to precisely target your preferred regions. Whether you're aiming for local, regional, national, or global reach, location-based SEO has got you covered.
Frequently Asked Questions
What is SEO?
SEO stands for Search Engine Optimization. This area of digital marketing helps improve your website's ranking in google for carefully researched keywords. Getting you seen, increasing your visibility, and improving your website traffic. Using a range of strategies, we will boost your organic reach over time. If your website needs more high-quality traffic, then you need SEO services.
Do I need a SEO company?
It depends on your specific business and marketing goals. SEO companies help improve your website's search engine rankings and drive more traffic to your site, which can lead to more sales or leads. However, if you have the time, resources, and knowledge to do SEO on your own, you may not need to hire an SEO company. Additionally, it's important to note that SEO is a long-term strategy and it can take time to see results.
If your competitors are using an SEO company and they most likely are then you should consider your capabilities internally compared to an agency.
Why SEO is important for small business?
SEO is crucial for small businesses to level the playing field against bigger companies by boosting their website's visibility to potential clients on search engines.
- Affordability: SEO is a budget-friendly method to attract specific traffic to your site, often cheaper than traditional ads like TV or radio.
- Local Focus: With SEO, small businesses can specifically target local audiences by tailoring their site for community-based searches and setting up local business listings.
- Visibility Boost: SEO elevates a small business's presence on search engines, making them easier to find.
- Trust Factor: Ranking higher in search results can make a business seem more reliable to potential clients.
- Lasting Impact: Unlike one-off ads, SEO is a continuous effort with long-lasting benefits for your website's traffic and sales.
In essence, SEO allows small businesses to compete with big players and offers an affordable avenue to connect with new clients.
How long does SEO take to get results?
We tend to say 6-12 months is a good estimate for seeing some results from your SEO. This allows time for Google to read and recognise our changes and adjust your website rankings accordingly. There will be progress before then but for the results we are aiming for it will take around 6 months.
How much does SEO cost?
Your monthly SEO budget should be adjusted based on your business's size and the pace at which you want to see results. At SEM Brothers, we're transparent about our pricing. We have monthly rates that begin at $450 and scale upwards based on your needs. The potential of SEO is vast, and our packages are designed to cater to this expansive scope.
Can I learn SEO on my own? Why do I need SEM Brothers?
Some think that self-learning SEO will save both time and money. While there's no shortage of SEO materials available, they can sometimes offer conflicting advice, making it challenging for newcomers. In reality, DIY SEO might not be as cost-effective or efficient in the long run. If not done right, it can lead to redoing work or updating improperly optimized sites later. That said, we do offer consultation-only services at times, helping our clients grasp the intricacies of what we do.
Would SEM Brothers work with my business?
At SEM Brothers, we cater to a wide variety of industries, assisting businesses from individual entrepreneurs to SMEs. Whether you have a grasp on SEO or require comprehensive guidance, we're at your service! We'll collaborate with both external marketing teams and in-house staff members. No matter your business size or structure, SEM Brothers is flexible and ready to adapt to meet your specific needs.
Let's talk to see if SEM Brothers and your business is a good fit.